Darb

Perfume e-commerce store

A premium perfume store combining fragrance discovery, smooth ordering, customer accounts, tracking, and complete store management.

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Project qualities

Built with purpose.

Darb keeps the fragrance journey premium without slowing the customer down. Product discovery, scent details, cart, checkout, account ordering, and order follow-up are separated into clear steps so the visual identity stays strong while the buying path remains direct.

Fragrance-led discovery and category browsing
Clear guest and account ordering paths
Order tracking and post-purchase visibility

Public experience

Home and fragrance discovery, Shop and category browsing, Product details, Cart and checkout, Order tracking, Customer account and orders.

The store uses focused commerce routes, optimized product media, and a separated customer/admin architecture so browsing stays responsive as the fragrance catalog, campaigns, reviews, and operational data grow.

Measured project results

Average monthly sessionsAround 31,000

Average monthly ordersAround 1,395

Conversion rate4.5%

Mobile traffic88%

Mobile Lighthouse96/100

Desktop Lighthouse100/100

LCP1.3 seconds

90-day uptime99.99% over 90 days

p95 API response150ms

Project result

12% add-to-cart rate
Checkout completion remains above 60%
At least 24% of monthly orders come from returning customers

Commerce and account operations are kept behind controlled application routes, with private handling for sensitive payment material and clear separation between customer access and store management.

Access control

Protected customer account routes
Protected administrator workspace
Separated public and management flows

Sensitive data protection

Private payment-proof handling
Customer order details kept outside public catalog routes

Business rules and order integrity

Controlled order totals
Defined delivery and payment configuration
Structured order-status handling

The management side brings the daily store workload into one operating system: products, categories, bundles, orders, reviews, delivery rules, payment configuration, and store settings. The team can update the customer experience without depending on separate tools for routine commerce work.

Owner controls

Products and categories, Bundles and promotions, Orders and reviews, Store settings.

Customer operations

Delivery configuration, Payment configuration, Payment-proof review, Order-status follow-up.

The structure is ready for a larger fragrance catalog, more campaigns, bundles, delivery rules, reviews, payment options, and deeper reporting without rebuilding the purchase journey. Darb can keep expanding while the storefront and management workflow stay consistent.